Chase Cycle Communications
McLays offer clients integrated communication pipelines that combine SMS, email and printed mail directly to their customers.
Subject to the customers’ preferences, a text is often a more cost-effective way to notify, remind or “nudge” them to complete and respond with required information. Real-time reporting dashboards from McLays offers analytics and confirm when a text is delivered or other status messages if the SMS fails.
An email in the first instance can work in the same way as, like SMS, it is more cost effective and immediate than a printed letter. Even though McLays provide a Royal Mail DSA discounted business mail service under their own C9 licence, the costs of postage can make mail the ‘communication of last resort’ and more of a premium solution.
However, depending on the message, purpose and timing, printed communications posted directly to the recipient can still be an effective medium with the return on investment still being positive. The printed packs also provide confidence when it comes to regulatory and compliance demands.
By cleverly using the data, fully integrated communications can be automatically programmed to combine SMS, email and printed mail to maximise effectiveness and automatically create a fully or semi-automated chase-cycle.
A text or email sent initially may go unanswered or unopened, which, after a set period of time, may generate a follow up text or email, or even a printed letter. Likewise, a response via one medium can trigger a whole new cycle of messages via multiple media.