"Using personal data to create a unique communication can make a customer feel appreciated"
The more information you have on a customer the higher the level of personalisation you can bring to a communication.
Using variable sections within a pack are no longer limited to direct mail - any time a customer is made to feel they are important will help build a relationship.
Combining data with digital print allows virtually unlimited personalisation of any item, from names and addresses, through to variable pictures, colours or even online landing pages.