"Using personal data to create a unique communication can make a customer feel appreciated"

The more information you have on a customer the higher the level of personalisation you can bring to a communication.

Using variable sections within a pack are no longer limited to direct mail - any time a customer is made to feel they are important will help build a relationship.

Combining data with digital print allows virtually unlimited personalisation of any item, from names and addresses, through to variable pictures, colours or even online landing pages.